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These plates are used by motor vehicle dealers in lieu of having to get a regular license plate for every car on the sales lot. The plates are typically moved from vehicle to vehicle as they are taken out on demonstration drives. New Mexico’s Dealer plates were first made available in 1913. (See also Dealer Coach.)
Example of multiple dealer plates issued to a single dealer during a given year
  Demonstration Permits
Although regular Dealer plates are still in use today, since the 1990s they have been mostly supplanted by cardboard or paper Demonstration Permits bearing the VIN of a specific vehicle to which it is assigned. These permits have the advantage of not having to be moved from one vehicle to another as demonstration drives are taken by prospective buyers.
   Dealer Manufacturer
Dealer Manufacturer plates in New Mexico were issued to manufacturers of buses and trailers. (The state did not have automobile manufacturers).  New Mexico Dealer Manufacturer plates are known to exist from the early 1970's and have always had the DM prefix.  Since 1975 they have had the format DM*1234, where “*” is the zia symbol. We would like to photograph additional plates of this type for inclusion here. If you have any, please contact us!

2018 Demonstration Permit courtesy Bravo Chevrolet, Las Cruces, NM. All photos by Bill Johnston.



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